Home Tech Apple's latest iPhone ad promises privacy matters – Engadget

Apple's latest iPhone ad promises privacy matters – Engadget

2 min read
0
2

In a follow-up to its trolly CES banner ads, Apple just debuted a new commercial that again centers the iPhone as a more privacy-conscious option than the competition. Titled “Privacy on iPhone — Private Side,” it focuses on how much we all value privacy, whether you’re a wiseguy in a diner or a kid passing notes in class. It’s tied up with the tagline “If privacy matters in your life, it should matter to the phone your life is on.”

Apple has earned some privacy bragging rights with progress on security, encryption, reluctance to track users and hardened default settings. Still, it’s impossible to forget that almost immediately after its January ads, a teenager revealed a flaw in FaceTime that let anyone listen in on the mic before a call started, and was unable to get a response from Apple about fixing it before knowledge of the bug became widespread. Here’s hoping their pride doesn’t go before another fall.

[embedded content]

Source:
Apple (YouTube)
In this article:

apple, gear, mobile, security, video

Richard’s been tech-obsessed since first laying hands on an Atari joystick. Now he scours the net for the latest news and taking occasional breaks to seed Twitter with Dreamcast 2 rumors.

Blood type: Purple

[Image: Trilogy Beats]


Shares

Share

Tweet

Share

Save




Comments

Let’s block ads! (Why?)


Source link

Load More By admin
Load More In Tech

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Harry Potter: Wizards Unite Now Available – IGN

Someone has cast Alohomora on the game. By Matt Purslow Harry Potter: Wizards Unite has ex…

Recent