Back-to-school spending is predicted to hit $27.8 billion this year, with electronic devices and gadgets top of mind for consumers, according to Deloitte’s annual Back-to-School Survey report.
Spending on gadgets, including devices such as tablets, smartphones and wearables, will reflect a $800 million increase, a 29% jump, compared to 2018, according to a press release.
Of the 22% of consumers shopping for electronics the average shopper will spend $305.
“For the first time, people are telling us they’re just as likely to use a smartphone to make purchases as a laptop or desktop, which previously held the lead when it was time to click the ‘buy’ button,” said Rod Sides, vice chairman, Deloitte LLP and U.S. retail, wholesale and distribution leader, in the release.
When it comes to where consumers will shop, more than half, 56%, will hit physical stores but online shopping is expected to increase, grabbing 29% of total spend compared to last year’s 23%.
“Retailers who understand this will position a range of in-store and digital offerings to meet consumers where they are,” said Sides in the release.
More than half of consumers, 60%, intend to start shopping for school items four to six weeks before school starts.