The daughter of jailed Mexican drug lord Joaquin “El Chapo” Guzman has developed a beer bearing his name.
Alejandrina Guzman Salazar’s company is waiting for approval from Mexico’s government to sell the alcoholic drink, which will cost 70.10 pesos, or about £2.88 per 355ml bottle.
The beverage is part of the “El Chapo 701” brand, which has already launched a clothing line.
Its name derives from when Forbes magazine named him the 701st richest person in the world in 2009 – with an estimated net fortune of $1bn.
The prototype beer is 4% alcohol and flavoured with malt, rice and honey.
Adriana Uriarte, a salesperson for the brand, said: “The idea is for it to be sold at bars that stock craft beer.”
The drink has a brown, black and white label and includes an image of Guzman with his moustache.
It was unveiled at a fashion trade show in Guadalajara, Mexico’s second largest city.
Ms Uriarte said: “It hasn’t been released for sale to the public yet. I just brought some to display.”
The clothing line has already been successful, it is claimed, and in February its first clothing store is due to open.
“El Chapo” smuggled drugs around the world and famously escaped from maximum-security prisons twice.
The 62-year-old was extradited from Mexico to the US in 2017 and last year was found guilty by a New York court of drug trafficking charges.
The kingpin was sentenced to life in prison.