Amazon Prime Day 2019 has begun–the big sale is live right now. For all intents and purposes, you can think of Prime Day as Black Friday in July, and it’s bigger than ever: Prime Day 2019 runs for two full days. But like Black Friday, Prime Day is no longer about a single retailer; Amazon is facing more competition than ever before, with numerous retailers launching their own competing Prime Day sales. Some, like Ebay’s, are even targeting Amazon quite directly, promising even steeper discounts than it’s already offering if Amazon crashes again, as it did last year. So far, it doesn’t seem like that’s going to happen.

With Amazon Prime Day now live, we have a ton of details on what to expect. More deals will continue to pop up over the next couple days, and you can find extensive coverage of the sales here on GameSpot. But with so many things on sale, it can be hard to stay on top of all the deals coming in, let alone figure out what the best offers are. Don’t worry–we’ve got you covered there, too.

Below, we’ve rounded up many of the best Prime Day deals, including those on PS4, Nintendo Switch, and Xbox One games and hardware, but also 4K movies, Funko Pops, and much more. We’ve also got all of the basic information, like when Prime Day starts and ends, and some tips on making the most of the event. Among the most recent additions are Red Dead Redemption 2 for $30 on PS4 and Xbox One, a year of PS Plus for $36, and some solid deals on PS4, Xbox One, and Nintendo Switch systems.

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Funko Pops

What is Prime Day?

Prime Day is a massive sale Amazon puts on each summer for Prime members. It all began in 2015, when Amazon had a sale to celebrate its 20th birthday. In the years since, Prime Day has grown into a shopping extravaganza in its own right, with deep discounts on all kinds of items across the whole store.

When is Prime Day?

Amazon announced Prime Day 2019 will kick off at midnight (your local time zone) on July 15 and run for exactly 48 hours, ending on July 17 at midnight. This confirms the info initially leaked via a PR email earlier this summer. The length of Amazon Prime Day has extended over the past few years, with last year’s sale lasting 36 hours. That means this year’s Prime Day will be the longest-running yet with two full days of deals. As of this writing, the sale is live, with some offers having already sold out–so be sure to act fast if you’re interested in something.

What are some Prime Day tips?

Black Friday affords shoppers with a lot of time to plan and get ready for the big day. That’s not the case with Prime Day; while we get a select number of deals early, you’ll need to be ready on Monday and Tuesday to act quickly. We’ve assembled a range of Prime Day tips to help you make the most of the day, including how to ensure you’re getting the best deals possible.

How much is Amazon Prime?

The catch is that you have to be an Amazon Prime member to take advantage of Prime Day deals. The annual price of a Prime membership is $119 / £79, or you can get a one-month membership for just $13 / £8. Having to buy a subscription is a bummer, but there are ways around dropping cash just to take part in Prime Day. If you’ve never been a Prime member before, you can get a free 30-day trial just by signing up. Students get an even better deal: their Prime membership begins with a free six-month trial.

Sign up for Amazon Prime 30-day free trial

Even if you’re a lapsed Prime member and you can’t get the free trial, signing up for a one-month membership may be worthwhile, depending on what Prime Day deals you want to take advantage of. There’s also a good chance Amazon will offer a discount on Prime subscriptions in the run-up to Prime Day, so your best bet is to wait and see.

What kind of deals can we expect?

Amazon always drops prices on tons of items, with huge discounts on its own hardware in particular: Echos, Kindles, Fire sticks, and tablets. Additionally, you can expect big savings on video games, consoles, gaming accessories, 4K TVs, other electronics, apparel, outdoor gear, baby products, and nearly anything else you can buy at the online retailer.

While not marked down as of yet, new Amazon-exclusive products are also launching for Prime Day, including this pretty cool-looking Han Solo / Millenium Falcon Funko Pop Deluxe and a Respawn-800 racing-style gaming rocker chair (available in either black or blue).

Twitch Prime, which is included with any Amazon Prime subscription, is offering a wide array of deals for Prime Day, including some freebies for Apex Legends. On July 3, Prime members began to receive a free, exclusive Legend skin and weapon skin. Throughout July and August, three more Apex Legends skins will be given to Prime members, as well as EA Sports content that hasn’t been detailed yet. As usual, there is also free PC games and in-game loot available for Prime members in July. Twitch Prime is also hosting an event called Twitch Sells Out where top streamers will showcase some of the best gaming products available for Prime Day. In addition, all Twitch merchandise, including apparel and accessories, will be 30% off using promo code PRIME2019 in Amazon’s Twitch store.

See more Amazon Prime Day 2019 coverage at GameSpot

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